Mylan and Disney have announced a partnership to launch new resources featuring Disney content and programming. Designed to help families living with potentially life-threatening allergies, the resources are made to help educate about the importance of anaphylaxis awareness.
The multimedia content was created by Disney in collaboration with Mylan and focuses on the importance of having a food allergy reaction action plan. These resources center on a new website, MyAllergyKingdom.com, with an accompanying children’s storybook and cookbook. Food-allergy friendly programming at the 2015 Epcot International Food and Wine Festival, coming this fall, will also join in.
The expertise of Mylan and the magic of Disney combined.
“Mylan has been a leader in the efforts to educate families about severe allergies, the importance of avoiding allergic triggers and being ready to respond to anaphylaxis. Our expertise coupled with the magic of Disney storytelling can help support families managing severe allergies in an effective and engaging way,” said Mylan CEO, Heather Bresch. “We are thrilled to be able to bring these initiatives to life for the nearly 43 million people affected by severe allergies across the country who need support.”
The MyAllergyKingdom.com website launched on August 12 and will update monthly with new educational content. This will include expert tips and tricks, tips for newly-diagnosed patients, recipes, blog posts from food allergy moms, crafts and projects, and a Savor the Magic Sweepstakes where people can enter to win vacations and prizes.
Books from Disney Publishing Worldwide will be distributed later this year, courtesy of Mylan, for families living with severe allergies. The first will be Show and Tell Scout featuring Scout, a young fox living with a severe allergy to peanuts and milk. Mickey Mouse and friends help Scout learn how to teach his friends about managing those allergies. Following that will be a cookbook of 40 unique recipes inspired by Disney characters.