Pfizer and WestJet are launching a social media campaign to raise awareness about severe food allergies.

Called “Reach for the Sky,” the campaign is offering Canadians with severe food allergies (at risk of anaphylaxis) a chance to win a WestJet Vacations package for four.

WestJet carriers are equipped with EpiPenĀ® and EpiPenĀ® Jr Auto-Injectors, trusted by Canadians and their health care providers for more than 25 years. That said, travelers at risk of severe allergic reactions are ultimately responsible for taking all the necessary precautions, including carrying their own epinephrine auto-injector(s) at all times.

To enter the contest, residents of Canada can visit the EpiPen Canada Facebook Page and submit an inspirational photograph and caption explaining how living with severe allergies doesn’t prevent them from going after their dreams. Parents are encouraged to submit entries on behalf of their children as well.

A voting period throughout the month of October will determine winners via public input. More details are on the EpiPen Canada Facebook page linked above.

“Pfizer Canada in partnership with WestJet is committed to making travel and travel planning as worry-free as possible for those WestJet guests who are among the 2.5 million Canadians who self-reported having at least one food allergy,” said Allen Van Der Wee, general manager of the Global Established Products Business Unit at Pfizer Canada Inc.

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